To FBA or FBM—that’s the question. Both have merits:
FBA (Fulfilled by Amazon): Ideal for sellers looking for storage solutions, quick deliveries, and tapping into Amazon’s customer service and Prime eligibility. It comes with associated costs, but the perks often outweigh the expenses.
FBM (Fulfilled by Merchant): Perfect for sellers with established logistics. Control over inventory and shipping can be a boon, especially for niche or custom products.
Determine what fits your scale, product type, and customer base.
