Advertising on Amazon is more than just sponsored listings.
Let’s dissect: Sponsored Products: Promote individual listings based on keywords. They offer visibility, appearing right where your potential customers browse.
Sponsored Brands: Enhance brand visibility by showcasing a collection of products. It’s an excellent way for brand storytelling.
Sponsored Display: Retarget potential customers across Amazon’s sites. Re-engage those who showed interest but didn’t purchase.
Regularly monitoring and optimizing campaigns is as vital as setting them up.