Data-driven decisions are pivotal on Amazon. Noteworthy metrics:
ACOS (Advertising Cost of Sale): Understand how effectively your ad spend translates to sales.
Conversion Rate: Delve deep to see how your listings perform. A low rate might mean you need better images or descriptions.
Session Percentage: Reflects your brand’s pull. High sessions and low sales might point to a price or trust issue.
Regular reviews and adaptations can mean the difference between stagnation and growth.